I’m a senior strategic communications leader with 15 years experience working with global organisations and consumer and enterprise brands including VanMoof, UNICEF, DataSnipper, The World Bank and Ireland’s national broadcaster, RTÉ.

Industry agnostic and mission driven, I have worked in a wide variety of fields from broadcast journalism to government, non-profit to tech.

I specialise in delivering impactful communications strategies that build reputations, manage risk, and drive top-tier visibility across diverse markets. My expertise spans brand reputation and crisis management, PR and influencer programs, media relations, brand partnerships, and integrated campaign delivery. I have a strong track record in managing international teams, agency networks, and multi-market budgets — ensuring global consistency while adapting to local culture. With a background in both broadcasting and corporate communications, I combine creativity with clear-headed strategy to deliver high-impact outcomes for clients and organisations.

Originally from Ireland, I’m passionate about building authentic, engaging voice for brilliant brands and exciting products.

I’m a graduate of TU Dublin, Dublin City University and The University of Amsterdam.